Conceptual

Meta Personalized Ads
Meta Good Ideas Shop
Bank of Montreal
Siemens Techonology
Comforpedic iQ

PROBLEM: Small Businesses are not aware of the power of personalized ads.
INSIGHT: Personalized ads help businesses get found by people who will love their products.
SOLUTION: We created an integrated campaign featuring real small businesses and showing how easy it is for the right people to find them.

MY ROLE: Concepting + Art Direction.

CREDITS:
AD: Ceci Bergier
CW: Josh Chua
CD: Kate Daggett

AWARDS: Communication & Arts - Non-traditional Advertising (coming out in the November 2022 magazine)
PROBLEM: After the pandemic hit, small businesses were struggling and empty storefronts were taking over communities.
INSIGHT: Communities care about local small businesses, and seeing reinvigorating storefronts will not only bring joy but entice the community to support them. 
SOLUTION:  We created the Good Ideas Shop - interactive retail window displays that brought to life local small businesses and the good ideas that make them unique. We initially created these in 5 cities across the US, but the program expanded internationally due to its great success.

RESULTS:
- 100% of SMBs saw an increase in brand awareness
- 80% of SMBs saw an increase in sales
- 43 million ad impressions delivered for SMBs

MY ROLE: Art Director + Creative Director
I co-led the photoshoot and crafted the art direction for the campaign, while providing creative direction for the design of the windows. Each window had to be uniquely conceptual while having an element of surprise.

CREDITS:
AD: Ceci Bergier and Roxy Weisbard
CW: Cory Bortnicker, Lindsay Lamb and Roger Fish
CD: Kate Daggett

PROBLEM: BMO wanted to inspire trust in its new investing robo-service, adviceDirect.
INSIGHT: Investors want brutal honesty when it comes their finances.
SOLUTION: We created a series of spots featuring Gary, a guy who is brutally honest, even if the truth is painful.
MY ROLE: Concepting and art direction. 

CREDITS:
AD: Ceci Bergier
CW: Mike Merritt
ACD: Ian McCallister
ECD: John Goldberg

PROBLEM: Siemens needed to communicate how its technology significantly increases efficiency in the workplace.
INSIGHT: Everyone gets excited when they think of Santa’s North Pole factory, even adults.
SOLUTION: We gave Santa’s North Pole factory an upgrade using Siemens technology.
MY ROLE: I came up with the concept which was later executed after I had left the agency.

CREDITS:
AD: Ceci Bergier
CW: Emma Parry
CDs: Robert Balog/Jeff Leaf
Design Studio: Lobo

PROBLEM: Simmons needed to brand its new Comforpedic iQ mattress.
INSIGHT: Technology is changing everything, even the way we sleep.
SOLUTION: Position the mattress as The Future of Sleep.
MY ROLE: Concepting and art direction.

CREDITS:
AD: Ceci Bergier
CW: Mike Merritt
CD/Art: Angela Denise
CD/Copy: Deb Maltzman